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Repository
73
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Author
Bilro, Ricardo Jorge Godinho
(1)
Mendes, Gonçalo Ramos Braz Mergulhão
(1)
Silva, Sara Inês Lago Duarte e
(1)
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Subject
Emotions
(3)
Comportamento do consumidor
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
Bem-estar do consumidor
(1)
Brand advocacy
(1)
Consumer decisions
(1)
Consumer engagement
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Consumer experience
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Consumer neuroscience
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2021
(3)
2018
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Repository:
73
Year:
2021
Subject:
Emotions
Language:
Inglés
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(0.013 seconds)
Title:
The impact of facial expressions in consumer purchase decision
Author:
Mendes, Gonçalo Ramos Braz Mergulhão
Language:
Inglés
Repository:
73
Subject:
Facial expressions
/
Emotions
/
Incongruency
/
Consumer neuroscience
/
Purchase intention
/
Eye-tracking
/
Consumer decisions
/
PLS-SEM
/
Expressão facial
/
Emoção
/
Comportamento do consumidor
/
Tomada de decisão
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Exploring drivers of consumer well-being in music festivals: a relationship marketing approach
Author:
Silva, Sara Inês Lago Duarte e
Language:
Inglés
Repository:
73
Subject:
Consumer experience
/
Emotions
/
Consumer satisfaction
/
Consumer engagement
/
Consumer well-being
/
Music festival
/
Experiência do consumidor
/
Emoções
/
Satisfação do consumidor
/
Engagement do consumidor
/
Bem-estar do consumidor
/
Festival de música
/
Marketing relacional
/
Turismo
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The role of consumer-brand engagement in a digital marketing era
Author:
Bilro, Ricardo Jorge Godinho
Language:
Inglés
Repository:
73
Subject:
Consumer-brand engagement
/
Brand advocacy
/
Stimuli of experience
/
Emotions
/
Marketing eletrónico
/
Estratégias de marketing
/
Comportamento do consumidor
/
Marca
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
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