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Repository
73
(3)
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Author
Martins, Filipa Oliveira
(1)
Menezes, Inês Furtado
(1)
Oliveira, Fabiana Raquel Fontes
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(3)
M31
(3)
Comportamento do consumidor
(2)
M37
(2)
Brand Awareness
(1)
Brand Loyalty
(1)
Comunicação
(1)
Digital communication
(1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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2017
(3)
2018
(3)
2019
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Tesis
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Portugués
(2)
Inglés
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Repository:
73
Year:
2018
Year:
2019
Year:
2017
Subject:
M31
Document Type:
Tesis
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Title:
Criação de plano de comunicação digital para ONGD: o caso da Rosto Solidário
Author:
Oliveira, Fabiana Raquel Fontes
Language:
Portugués
Repository:
73
Subject:
Gestão de marketing
/
ONG Organização não-governamental
/
Comunicação
/
Tecnologia digital
/
Marketing social
/
Portugal
/
Digital communication
/
Non-profit sector
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Red Pass, então?
Author:
Martins, Filipa Oliveira
Language:
Portugués
Repository:
73
Subject:
Sport Lisboa e Benfica
/
Marketing desportivo
/
Futebol
/
Sócio
/
Motivação do consumidor
/
Comportamento do consumidor
/
Sports marketing
/
Season tickets
/
Football
/
Members
/
Fans
/
Motivations
/
Red Pass
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L83
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
Author:
Menezes, Inês Furtado
Language:
Inglés
Repository:
73
Subject:
Youtubers
/
Brand Awareness
/
Purchase Intention
/
Brand Loyalty
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Marca
/
Comportamento do consumidor
/
Lideres de opinião
/
Influência social
/
Reconhecimento da Marca
/
Intenção de Compra
/
Lealdade da marca
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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