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73 (5)

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Mendes, Cedric Alain Jesus (1)
Menezes, Inês Furtado (1)
Omarji, Muhamad Sabbir Mussá (1)
Penke, Anna-Katharina (1)
Pereira, Joana Cardoso Fava Reis (1)

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Marca (5)
Marketing (5)
Estratégias de comunicação (3)
M Business administration and business economics - Marketing - Accounting - Personnel economics (3)
M31 (3)
M37 (3)
Comportamento do consumidor (2)
Domínio/Área Científica::Ciências Sociais (2)
Rede social (2)
Atitude (1)

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2017 (5)
2018 (5)
2019 (1)

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Portugués (1)

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Repository: 73 Year: 2017 Year: 2018 Subject: Marca Subject: Marketing

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Title: Determinantes da seleção de celebridades desportivas para "endorsement"
Author: Mendes, Cedric Alain Jesus
Language: Portugués
Repository: 73
Subject: Marketing / Marca / Estratégias de comunicação / Prática desportiva / Atitude / Hábito de compra / Endorsement / Sports celebrities / Attitudes / Purchase intentions / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Building online content on offline moments: opportunities for brands in social media
Author: Penke, Anna-Katharina
Language: Inglés
Repository: 73
Subject: Marketing / Estratégias de comunicação / Marca / Rede social / Consumer-based brand equity / Moment marketing / Content marketing / Social network / Domínio/Área Científica::Ciências Sociais

Acceder
Title: Private label brands vs. national brands: the effect of taste on consumers´ emotions, perceived taste and willingness to buy
Author: Omarji, Muhamad Sabbir Mussá
Language: Inglés
Repository: 73
Subject: Private Label Brands / National Brands / Consumer Neuroscience / Consumer Goods / Marketing / Marca / Valor da marca / Comportamento do consumidor / Preferência do consumidor / Marca branca / Marca fabricante / Neurociência / Bens de consumo

Acceder
Title: Developling a communication strategy to enter the mariculture market
Author: Pereira, Joana Cardoso Fava Reis
Language: Inglés
Repository: 73
Subject: Marketing / Strategy / Communication / Media / Fish / Mariculture / Estratégias de comunicação / Plano de marketing / Marca / Empresa de pesca / Consumidor / Trabalho de projeto / Estratégia / Comunicação / Maricultura / Peixe / Domínio/Área Científica::Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
Author: Menezes, Inês Furtado
Language: Inglés
Repository: 73
Subject: Youtubers / Brand Awareness / Purchase Intention / Brand Loyalty / Marketing / Estratégias de marketing / Rede social / Marca / Comportamento do consumidor / Lideres de opinião / Influência social / Reconhecimento da Marca / Intenção de Compra / Lealdade da marca / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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