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Alturas, Bráulio
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Oliveira, Tânia
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73
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2012
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Title:
Internal marketing and the quality of service provided by the back-office to the front-office as key factor for customer satisfaction
Author:
Oliveira, Tânia
/
Alturas, Bráulio
Language:
Inglés
Repository:
73
Subject:
Internal marketing
/
Internal communication
/
Services marketing
/
Service quality
/
Customer satisfaction
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Banking service
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