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Repository
73
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Author
Monteiro, Patrícia Gaspar
(1)
Rosa, Hugo Alexandre Gomes
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M31
(2)
Wine
(2)
Co-creation
(1)
Comportamento do consumidor
(1)
Consumption situation
(1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Eye-tracking
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Repository:
73
Subject:
Wine
Subject:
M31
Year:
2019
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Title:
The impact of attention on wines' purchase intention: the moderating role of awards and consumption situations
Author:
Monteiro, Patrícia Gaspar
Language:
Inglés
Repository:
73
Subject:
Wine
/
Eye-tracking
/
Wine awards
/
Consumption situation
/
Marketing
/
Marketing de vinhos
/
Imagem de marca
/
Prémio
/
Comportamento do consumidor
/
Preferência do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Plano de negócio Wine Experience
Author:
Rosa, Hugo Alexandre Gomes
Language:
Portugués
Repository:
73
Subject:
Gestão de empresas
/
Plano de negócio
/
Turismo
/
Vinho
/
Inovação
/
Trabalho de projeto
/
Portugal
/
Co-creation
/
Inovation
/
Tourism
/
Wine
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M13
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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