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Repository
73
(12)
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Author
Assunção, Rebeca Oram Soares Filipe de
(1)
Canudo, Ana Luís Leão
(1)
Carocha, Cláudia Sofia Costa
(1)
Carrilho, Mariana Martins Domingues Castelo
(1)
Costa, João Maria Carneiro Pacheco Carmona e
(1)
Gil, Daniel Susano
(1)
Lopes, Cristiana Matos
(1)
Mendes, Sara Vaz de Barros Nunes
(1)
Pinto, Inês Ferreira Lourenço
(1)
Pontes, Alexandre Pamplona Ramos de Oliveira
(1)
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Subject
Marketing
(12)
Portugal
(12)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(8)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(6)
Comportamento do consumidor
(3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(3)
Estratégias de marketing
(3)
L Industrial organization
(3)
M31
(3)
Trabalho de projeto
(3)
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2018
(12)
2017
(6)
2019
(6)
2020
(3)
2021
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Tesis
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Inglés
(10)
Portugués
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Your search
Repository:
73
Subject:
Marketing
Subject:
Portugal
Year:
2018
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12
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Title:
Plano de Negócios: Clínica de Medicina Nuclear NM Health
Author:
Canudo, Ana Luís Leão
Language:
Portugués
Repository:
73
Subject:
Estratégias de marketing
/
Medicina
/
Viabilidade económica
/
Plano de negócio
/
Trabalho de projeto
/
Portugal
/
Strategy
/
Economic and financial viability
/
Marketing
/
Nuclear Medicine
/
M13
/
M21
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Building global innovators marketing plan: a startups accelerator in the Portuguese market
Author:
Carocha, Cláudia Sofia Costa
Language:
Inglés
Repository:
73
Subject:
Business plan
/
Accelerators
/
Startups
/
Entrepreneurship
/
Gestão de empresas
/
Empreendedorismo
/
Startup
/
Marketing
/
Plano de negócio
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
O310
/
O320
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
The effectiveness of tennis events sponsorship: Millennium Estoril Open
Author:
Gil, Daniel Susano
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Sports marketing
/
Sponsorship
/
Effectiveness measurement
/
Gestão de marketing
/
Desporto
/
Patrocínio
/
Avaliação estratégica
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
We care for more than hair: Salon Emotion as the key for L'Oréal Professionnel to maintain its leadership
Author:
Carrilho, Mariana Martins Domingues Castelo
Language:
Inglés
Repository:
73
Subject:
Experience
/
Transformation
/
Modernization
/
Retail industry
/
Beauty salons
/
Gestão de empresas
/
Marketing
/
Indústria cosmética
/
Comportamento do consumidor
/
Inovação estratégica
/
Estudo de casos
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M21
/
M23
/
L84
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
L Industrial organization
Acceder
Title:
Portuguese practices: perspective on leadership, marketing and corporate social responsibility
Author:
Costa, João Maria Carneiro Pacheco Carmona e
Language:
Inglés
Repository:
73
Subject:
Portuguese
/
Leadership
/
Marketing
/
CSR
/
Liderança
/
Marketing digital
/
Responsabilidade social das empresas
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M100
/
M140
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
I love you Benfica: an original fan typology based on the analysis of the relationship between S.L. Benfica and it fans
Author:
Lopes, Cristiana Matos
Language:
Inglés
Repository:
73
Subject:
Brand loyalty
/
Club identity
/
Sports fans
/
Willingness to sacrifice
/
Sport Lisboa e Benfica
/
Marketing
/
Clube desportivo
/
Fã
/
Identidade coletiva
/
Fidelidade à Marca
/
Sacrifício
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviour
Author:
Mendes, Sara Vaz de Barros Nunes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Millennials
/
Portugal
/
Wine consumption
/
Marketing de vinhos
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L66
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How can store atmosphere be applied in Sonasol brand?
Author:
Pinto, Inês Ferreira Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Store atmosphere
/
Fast moving consumer goods
/
Detergents
/
Estratégias de marketing
/
Marca comercial
/
Consumo
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The perfect dose can be the right choice
Author:
Sobral, Madalena Maria Igreja Ferrari
Language:
Inglés
Repository:
73
Subject:
Marketing plan
/
Laundry care market
/
Henkel
/
Persil perfect dose
/
Marketing
/
Estratégias de marketing
/
Indústria
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
L67
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Caso Leroy Merlin: fidelização de clientes
Author:
Assunção, Rebeca Oram Soares Filipe de
Language:
Portugués
Repository:
73
Subject:
Marketing relacional
/
Comportamento do consumidor
/
Fidelidade à Marca
/
Portugal
/
Home solution
/
Relationship marketing
/
Loyalty
/
Customer retention
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
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