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73 (3)

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Correia, Liliane Patrícia Lopes (1)
Frade, André Filipe Gonçalves (1)
Reis, Maria de Oliveira Serra Galante Fialho (1)

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Marca (3)
Marketing (3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Alcoholic Beverages (1)
Bebida alcoólica (1)
Brand awareness (1)
Business plan (1)
Communications (1)
Comportamento do consumidor (1)
Comunicação (1)

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Repository: 73 Subject: Marketing Subject: Marca Year: 2020 Year: 2021

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Title: Plano de Negócios - Golden Berry
Author: Frade, André Filipe Gonçalves
Language: Portugués
Repository: 73
Subject: Plano de negócio / Bebida alcoólica / Inovação / Marca / Estratégias / Marketing / Business plan / Alcoholic Beverages / Innovation / Strategy / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Plano de marketing para a Quinta da Viscondessa
Author: Reis, Maria de Oliveira Serra Galante Fialho
Language: Portugués
Repository: 73
Subject: Setor vitivinicola / Marketing / Brand awareness / Comunicação / Wine sector / Communications / Plano de marketing / Empresa familiar / Vinho / Marca / Criação de valor / Trabalho de projeto / Torres Vedras -- Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: The effect of company responses to social media negative word of mouth: a text mining approach
Author: Correia, Liliane Patrícia Lopes
Language: Inglés
Repository: 73
Subject: NWOM / Response satisfaction / Online / Consumer behaviour / Satisfação de resposta / Comportamento do consumidor / Marketing / Marca / Satisfação do cliente / Rede social / M31 / M38 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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