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73
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Francisco, Paula Maria Magueijo
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Avaliação de desempenho
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Marketing
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2011
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Marketing
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Title:
Caso de estudo sobre a avaliação do desempenho do patrocínio cultural para apoio ao processo de decisão em marketing : o caso do patrocínio da Promosoft à companhia teatral do Chiado
Author:
Francisco, Paula Maria Magueijo
Language:
Portugués
Repository:
73
Subject:
Avaliação de desempenho
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Marketing
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Patrocinio cultural
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Processo de decisão
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