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Repository: 73 Subject: Marketing Document Type: Sin Especificar

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Title: Editorial - Os domínios «soft»
Author: Reto, L. A. / Scelza Cavalcanti, B.
Language: Portugués
Repository: 73
Subject: Gestão dos activos / Gestão / Marketing / Marketing interno / Capital

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Title: Alimentos Funcionais: Enquadramento sociológico e hábitos de consumo
Author: Monteiro, Paulo
Language: Portugués
Repository: 73
Subject: Alimento funcional / Medicalização / Hábitos de consumo / Recurso terapêutico / Marketing / Functional food / Medicalization / Consumer habits / Therapeutic resource

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Title: Marketing boca-a-boca e fidelização de clientes na geladaria Santini
Author: Monteiro, Inês / Laureano, Raul M. S. / Ferreira, Pedro António de Sousa / Laureano, Luís M.S.
Language: Portugués
Repository: 73
Subject: Marketing / Boca-a-boca / Fidelização / Ética / Gelados Santini

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