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Title: The impact of social media on today's business realityAuthor: Santos, Pedro Roque dosLanguage: InglésRepository: 73Subject: Social media / Web / Marketing / Management / Media social / Gestão
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Title: Social networking as a marketing tool: study of participation in cultural events promoted by FacebookAuthor: Rebelo, Márcia / Alturas, BráulioLanguage: InglésRepository: 73Subject: Social networks / Cultural events / Facebook / Marketing
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Title: A conceptual approach for cannibalism between goodsAuthor: Laruccia, M. M. / Tristão, J. A. M. / Loureiro, S. M. C.Language: InglésRepository: 73Subject: Cannibalism / New products / Marketing / Innovation
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Title: A proposal to improve marketing efectiveness in a business to business modelAuthor: Silvino, Pedro LourençoLanguage: InglésRepository: 73Subject: Marketing / Eficiência / Eficácia / Retorno / Investimento / ROMI / Modelação / Business / Effectiveness / Return / Modeling
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Title: Integrated communication plan for Philadelphia brandAuthor: Moreira, Vera MorgadoLanguage: InglésRepository: 73
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Title: Online buying behavior for entertainment productsAuthor: Silva, Daniela Duarte daLanguage: InglésRepository: 73Subject: Internet / Buying / Marketing / Entertainment / Compra / Entretenimento
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Title: Perceptions on complaint management: an overview in the target marketsLanguage: InglésRepository: 73Subject: Reclamações / Marketing / Relação / Perceções / Complaints / Relationship / Perceptions
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Title: Comunication plan for club med portugal: a vacation resorts companyAuthor: Carvalho, Gonçalo Martins deLanguage: InglésRepository: 73
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