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Repository
73
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Author
Cereja, Catarina Gomes
(1)
Godinho, Catarina Maria Jorge
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M30
(2)
Portugal
(2)
Brand trust
(1)
Buying behavioral intention
(1)
Comportamento
(1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Food retail
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Generations
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2018
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2019
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Repository:
73
Subject:
M30
Subject:
Portugal
Year:
2019
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Title:
Portuguese millennials and green buying behavioral intentions: application of the theory of planned behavior
Author:
Godinho, Catarina Maria Jorge
Language:
Inglés
Repository:
73
Subject:
Green marketing
/
Millennials
/
Theory of planned behavior
/
Motivation
/
Buying behavioral intention
/
Marketing ambiental
/
Comportamento
/
Gestão
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Effects of corporate social responsibility in Portuguese food retail own brands' trust: Millennials vs. Generation X perceptions
Author:
Cereja, Catarina Gomes
Language:
Inglés
Repository:
73
Subject:
Social corporate responsibility
/
Brand trust
/
Generations
/
Food retail
/
Responsabilidade social das empresas
/
Indústria alimentar
/
Venda a retalho
/
Marca
/
Geração
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M14
/
M30
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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