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Repository: 73 Subject: Loyalty Language: Portugués Year: 2009

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Title: Determinantes da fidelização na compra de produtos turísticos online
Author: Pereira, Hélia Gonçalves
Language: Portugués
Repository: 73
Subject: Relacionamento / Marketing relacional / Internet marketing / Fidelização / Relationship / Relationship Marketing / Internet Marketing / Loyalty

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Title: Métricas de marketing relacional: qualidade do relacionamento DIM-médico na indústria farmacêutica
Author: Carvalho, Artur
Language: Portugués
Repository: 73
Subject: Marketing relacional / Indústria farmacêutica / Fidelização / Relationship marketing / Pharmaceutical industry / Loyalty

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Title: A satisfação do consumidor nas instituições culturais: o caso do Centro Cultural de Belém
Author: Duarte, Ana Maria Rocha Alhandra
Language: Portugués
Repository: 73
Subject: Lealdade / Marketing cultural / Percepção do consumidor / Satisfação do consumidor / Consumers’ perception / Consumers’ satisfaction / Cultural marketing / Loyalty

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