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73
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Lopes, Tânia Raquel Oliveira
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Antropomorfismo
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Análise de conteúdo
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Brand anthropomorphism
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Repository:
73
Subject:
Internet
Subject:
Antropomorfismo
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Title:
The influence of brand anthropomorphism in user's online engagement: an exploratory study in the healthy food context
Author:
Lopes, Tânia Raquel Oliveira
Language:
Inglés
Repository:
73
Subject:
Brand anthropomorphism
/
Content creation
/
Internet
/
Social networks
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Marketing de produtos
/
Estratégias de marca
/
Antropomorfismo
/
Rede social
/
Hábito alimentar
/
Saúde
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Análise de conteúdo
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