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Repository: 73 Subject: Facebook Subject: Brand

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Title: A relação entre marcas e consumidores no Facebook
Author: Mateus, Inês de Albuquerque Tomás
Language: Portugués
Repository: 73
Subject: Marca / Marketing relacional / Redes sociais / Facebook / Brand / Relationship marketing / Social networks

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Title: Say yes to Facebook and get your customers involved! Relationships in a world of social networks
Author: Pereira, H. / Salgueiro, M. F. / Mateus, I.
Language: Inglés
Repository: 73
Subject: Brand / Facebook / Online Consumer Behaviour / Social Networks

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Title: Online brand engagement : an investigation on antecedents and outcomes within the social media environment
Author: Gorgus, Tatjana Michaela Constanze
Language: Portugués
Repository: 73
Subject: Consumidor / Engagement / Rede social / Gestão da marca / Marketing relacional / Facebook / Brand / Relationship marketing / Brand experience / Brand love / Word-of-mouth / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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