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73
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Guftométros, Myron
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Mueller, Margaux Julie
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Engagement
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M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M310
(2)
M370
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Consumer behavior
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Repository:
73
Subject:
Engagement
Subject:
M310
Subject:
M370
Year:
2019
Document Type:
Tesis
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Title:
Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between cultures
Author:
Guftométros, Myron
Language:
Inglés
Repository:
73
Subject:
Cross-cultural
/
Hofstede
/
Social media marketing
/
Consumer behavior
/
Engagement
/
Marketing
/
Meios de comunicação de massas
/
Rede social
/
Diferença cultural
/
Comportamento do consumidor
/
Fidelidade à Marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
An analysis of digital marketing strategies on Instagram: comparing storytelling and informational creative strategies amongst other creative tactics
Author:
Mueller, Margaux Julie
Language:
Inglés
Repository:
73
Subject:
Digital marketing
/
Social media
/
Storytelling and informational strategy
/
Creative tactics
/
Marketing digital
/
Redes sociais
/
Estratégia de narrativa e informação
/
Táticas criativas
/
Publicidade
/
Instagram
/
Engagement
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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