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Repository
73
(4)
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Author
Guftométros, Myron
(1)
Mueller, Margaux Julie
(1)
Silva, Mariana Pereira da
(1)
Silva, Sara Maria Ribeiro da
(1)
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Subject
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(4)
Engagement
(4)
M310
(4)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(3)
Comportamento do consumidor
(2)
Fidelidade à Marca
(2)
M370
(2)
Marketing
(2)
Rede social
(2)
Social media
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2019
(4)
2018
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Repository:
73
Subject:
Engagement
Subject:
M310
Year:
2019
Document Type:
Tesis
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Title:
Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between cultures
Author:
Guftométros, Myron
Language:
Inglés
Repository:
73
Subject:
Cross-cultural
/
Hofstede
/
Social media marketing
/
Consumer behavior
/
Engagement
/
Marketing
/
Meios de comunicação de massas
/
Rede social
/
Diferença cultural
/
Comportamento do consumidor
/
Fidelidade à Marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Analysing consumers relationship with banking on social media: the influence of consumer-brand engagement and brand love
Author:
Silva, Mariana Pereira da
Language:
Inglés
Repository:
73
Subject:
Social media
/
Banking sector
/
Consumer-engagement
/
Online communities
/
Electronic word-of-mouth.
/
Marketing
/
Rede social
/
Setor bancário
/
Motivação do consumidor
/
Engagement
/
Comunidade virtual
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
G210
/
M310
/
G Financial economics
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
A influência dos valores e crenças pessoais na avaliação da experiência e compromisso do cliente: indústria hoteleira
Author:
Silva, Sara Maria Ribeiro da
Language:
Portugués
Repository:
73
Subject:
Valores pessoais
/
Engagement
/
Experiência do cliente
/
Compromisso
/
Satisfação
/
Personal values
/
Justice
/
Experience
/
Luxury brands
/
Hospitality
/
Marketing turístico
/
Indústria hoteleira
/
Comportamento do consumidor
/
Justiça
/
Fidelidade à Marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
Acceder
Title:
An analysis of digital marketing strategies on Instagram: comparing storytelling and informational creative strategies amongst other creative tactics
Author:
Mueller, Margaux Julie
Language:
Inglés
Repository:
73
Subject:
Digital marketing
/
Social media
/
Storytelling and informational strategy
/
Creative tactics
/
Marketing digital
/
Redes sociais
/
Estratégia de narrativa e informação
/
Táticas criativas
/
Publicidade
/
Instagram
/
Engagement
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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