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Repository: 73 Subject: Brands Document Type: Artículo

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Title: An empirical investigation of brand equity: drivers and their consequences
Author: Davcik, N.
Language: Inglés
Repository: 73
Subject: Food industry / Small to medium-sized enterprises / Brands / Value analysis / Marketing strategy

Acceder
Title: Brand Coolness
Author: Warren, C. / Batra, R. / Loureiro, S. M. C. / Bagozzi, R. P.
Language: Inglés
Repository: 73
Subject: Attitudes / Authenticity / Brands / Coolness / Niche / Scale development / Structural equation modeling / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Assessing brand personality associations of top of mind wine brands
Author: Brochado, A. / Vinhas da Silva, R. / LaPlaca, P.
Language: Inglés
Repository: 73
Subject: Brand management / Brands / Survey research / Surveys / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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