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73 (5)

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Author

Andrade, Serenela Alves de (1)
Campelo, Marta Sofia Viana da Fonseca (1)
Marques, Inês Conde Rodrigues Coutinho (1)
Ramalho, Débora Duarte (1)
Simões, Fausto de Carvalho (1)

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Branding (5)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (5)
Marketing (5)
M Business administration and business economics - Marketing - Accounting - Personnel economics (3)
Estratégias de marketing (2)
M31 (2)
Marca comercial (2)
Trabalho de projeto (2)
Análise SWOT (1)
Brand awareness (1)

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2018 (3)
2019 (3)
2016 (2)
2017 (2)
2020 (1)
2021 (1)

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Tesis (5)

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Inglés (4)
Portugués (1)

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Repository: 73 Subject: Branding Subject: Marketing Document Type: Tesis

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Title: The role of naming sponsors in summer music festivals
Author: Andrade, Serenela Alves de
Language: Inglés
Repository: 73
Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Bandida do pomar: breaking the status quo through communication strategy
Author: Marques, Inês Conde Rodrigues Coutinho
Language: Inglés
Repository: 73
Subject: Marketing / Branding / Communication / Brand awareness / Positioning / Mercados / Marca comercial / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: O E-mail Marketing ao serviço do Brand Loyalty
Author: Ramalho, Débora Duarte
Language: Portugués
Repository: 73
Subject: Marketing / Correio eletrónico / Marca / Cliente / Fidelidade à Marca / Branding / Brand loyalty / Permission marketing / E-mail marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Business plan for FC Media Experience
Author: Simões, Fausto de Carvalho
Language: Inglés
Repository: 73
Subject: Social media / Facebook / Branding / Tourism / Marketing / Estratégias de marketing / Turismo / Rede social / Plano de negócio / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Nestlé sobremesas case study: communicating a new brand extension
Author: Campelo, Marta Sofia Viana da Fonseca
Language: Inglés
Repository: 73
Subject: Digital marketing / Communication strategy / Branding / Marketing / Marketing eletrónico / Estratégias de marketing / Marca comercial / Análise SWOT / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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