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Repository
73
(4)
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Author
Anselmo, Inês Catarina Manta
(1)
Antunes, Narciso Emanuel Azevedo
(1)
Gonçalves, Diogo Francisco Maio
(1)
Santos, Filipe André Miguel dos
(1)
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Subject
Advertising
(4)
Publicidade
(4)
Brand equity
(1)
Brand origin
(1)
Brasil
(1)
Brazil
(1)
Cognition
(1)
Cognição
(1)
Consumidores seniores
(1)
Country of Manufacture
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2014
(4)
2015
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Repository:
73
Subject:
Advertising
Year:
2014
Year:
2015
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Title:
Influência da publicidade, país de origem e país de fabrico na formação do brand equity e da lealdade à marca: o sector dos smartphones
Author:
Santos, Filipe André Miguel dos
Language:
Portugués
Repository:
73
Subject:
Brand equity
/
Publicidade
/
Origem da Marca
/
País de Fabrico
/
Advertising
/
Brand origin
/
Country of Manufacture
Acceder
Title:
Is this graffiti a good ad?: comparing street art as advertisement in Brazil and Portugal
Author:
Antunes, Narciso Emanuel Azevedo
Language:
Inglés
Repository:
73
Subject:
Advertising
/
Street art
/
Brazil
/
Portugal
/
Publicidade
/
Brasil
Acceder
Title:
Diz-me o que usas, dir-te-ei quem és: marcas e transferência espontânea de traços
Author:
Anselmo, Inês Catarina Manta
Language:
Portugués
Repository:
73
Subject:
Psicologia social
/
Perceção social
/
Cognição
/
Psicologia do consumo
/
Marketing
/
Publicidade
/
Social psychology
/
Social perception
/
Cognition
/
Advertising
Acceder
Title:
Analyzing the senior consumers’ attitude toward advertising: traditional and new media
Author:
Gonçalves, Diogo Francisco Maio
Language:
Inglés
Repository:
73
Subject:
Senior consumers
/
Advertising
/
New media
/
YouTube
/
Consumidores seniores
/
Publicidade
/
Novos media
Acceder
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