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73
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Moreira, Sara Helena
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3000 Social psychology
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Repository:
73
Subject:
3000
Language:
Portugués
Year:
2017
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Title:
O papel da nostalgia nas mudanças organizacionais
Author:
Moreira, Sara Helena
Language:
Portugués
Repository:
73
Subject:
Psicologia organizacional
/
Mudança organizacional
/
Cultura organizacional
/
Identificação organizacional
/
Nostalgia
/
Identification
/
Organization
/
Change
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
3000
/
3020
/
3000 Social psychology
Acceder
Title:
Personality, what else?: a importância da congruência em campanhas de marketing comerciais e sem fins lucrativos
Author:
Pereira, Daniela Sofia Correia
Language:
Portugués
Repository:
73
Subject:
Comportamento do consumidor
/
Publicidade
/
Estratégias de marketing
/
Marca
/
Celebrity endorsement
/
Trait transference
/
Advertising campaigns
/
Personality congruence
/
Profit
/
Non-profit
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
3000
/
3040
/
3900
/
3920
/
3940
/
3000 Social psychology
/
3900 Consumer psychology
Acceder
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