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Repository:
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Document Type:
Tesis
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2023
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Portugal
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Title:
Revitalização de uma marca: o caso da marca Pato Real
Author:
Marques, Inês Cristina dos Santos
Language:
Portugués
Repository:
73
Subject:
Gestão da marca
/
Valor da marca
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Notoriedade
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Revitalização
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Brand
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Brand equity
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Brand awareness
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Revitalization
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