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73 (4)

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Author

Costa, C. J. (3)
Oliveira, A. (3)
Rodrigues, L. F. (3)
Saiote, Carolina Safara (1)

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Gamification (4)
Domínio/Área Científica::Ciências Sociais::Psicologia (3)
Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias (2)
E-banking (2)
Ease-of-use (2)
Enjoyment (2)
Customer relationship management (1)
E-business (1)
Intention to use (1)
Loyalty program (1)

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2016 (4)
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Repository: 73 Language: Inglés Subject: Gamification Year: 2016

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Title: Playing seriously: how gamification and social cues influence bank customers to use gamified e-business applications
Author: Rodrigues, L. F. / Oliveira, A. / Costa, C. J.
Language: Inglés
Repository: 73
Subject: E-banking / Enjoyment / Ease-of-use / Socialness / Usefulness / Intention to use / E-business / Gamification / Domínio/Área Científica::Ciências Sociais::Psicologia

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Title: Does ease-of-use contributes to the perception of enjoyment? A case of gamification in e-banking
Author: Rodrigues, L. F. / Oliveira, A. / Costa, C. J.
Language: Inglés
Repository: 73
Subject: Online games / Gamification / Software development / Software design / Enjoyment / Ease-of-use / Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias / Domínio/Área Científica::Ciências Sociais::Psicologia

Acceder
Title: Gamification: a framework for designing software in e-banking
Author: Rodrigues, L. F. / Costa, C. J. / Oliveira, A.
Language: Inglés
Repository: 73
Subject: Software design games / Software quality / Users experience / E-banking / Gamification / Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias / Domínio/Área Científica::Ciências Sociais::Psicologia

Acceder
Title: Danone’s CRM program “Alimenta sorrisos”: a development plan
Author: Saiote, Carolina Safara
Language: Inglés
Repository: 73
Subject: Relationship marketing / Customer relationship management / Loyalty program / Gamification / Marketing relacional / Programa de fidelização

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