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Repository: 30 Subject: Advertising Year: 2020

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Title: Las narrativas expandidas a través del product placement inverso: el caso de las zapatillas NikeMAG / The expanded narratives through the reverse product placement: the case of NikeMAG shoes
Author: Álvarez Rodríguez, Víctor
Language: Español
Repository: 30
Subject: Narrativa / publicidad / transmedia / product placement / product placement inverso / Narrative / Advertising / Transmedia / Product Placement / Reverse Product Placement

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Title: ¿Salud o negocio? Productos milagrosos y su publicidad en la prensa gaditana de inicios del XIX / Health or business? Miraculous products and their advertising in the Cadiz press at the beginning of the 19th century
Author: García Cárdenas, Carlos
Language: Español
Repository: 30
Subject: Publicidad / salud / negocio / prensa gaditana / siglo XIX / Advertising / health / business / Cadiz press / 19th century

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Title: Humor, publicidad y género: Una aproximación desde las sostenibilidad / Humor, advertising and gender: A sustainable approach
Author: Sanabria Lagar, Cristina
Language: Español
Repository: 30
Subject: Publicidad / género / sostenibilidad / humor / estereotipo / Advertising / gender / sustainability / stereotypes

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Title: Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
Author: Sánchez-Núñez, Pablo / Cobo, Manuel J. / De las Heras-Pedrosa, Carlos / Peláez, José Ignacio / Herrera-Viedma, Enrique
Language: Inglés
Repository: 30
Subject: Advertising / Sentiment analysis / Bibliometrics / Organizations / Registers / Indexes / Computer science / Advertising research / bibliometrics / communication / consumer behavior / emotion understanding / opinion mining / science mapping analysis / SciMAT / sentiment analysis / VOSviewer / Web of Science (WoS)

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Title: Fashion/social advertising. What happens when fashion meets social issues. / Moda/publicidad social
Author: Spalletta, Marica / Ugolini, Lorenzo
Language: Inglés
Repository: 30
Subject: Fashion / Advertising / Social issues / Self-Regulation / Ethics / Moda / Publicidad / Asuntos Sociales / Autorregulación / Ética

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Title: Análisis semiótico del discurso racista en la publicidad de Burberry Prorsum / Semiotic analysis of the racist speech in Burberry prorsum’s advertising
Author: Sebrango, Viridiana / Castillo, Olivia / Carrera, Guillermo
Language: Español
Repository: 30
Subject: Publicidad / moda / discurso racista en la publicidad / análisis del discurso / racismo / Advertising / fashion / racism speech in advertising / speech analysis / racism

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