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15
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Author
Araya-Castillo, Luis
(1)
Escobar-Farfan, Manuel Antonio
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Subject
Brand Personality
(1)
Business Schools
(1)
Chile
(1)
Chile.
(1)
Escuelas de Negocios
(1)
M300
(1)
M310 y M370
(1)
Marketing
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Modelo Teórico
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Personalidad de Marca
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2015
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Repository:
15
Document Type:
Artículo
Year:
2015
Subject:
Chile
Subject:
Chile.
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Title:
Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo / Brand personality of Business Schools in Chile: Model proposal
Author:
Araya-Castillo, Luis
/
Escobar-Farfan, Manuel Antonio
Language:
Español
Repository:
15
Subject:
Marketing
/
Brand Personality
/
Business Schools
/
Theoretical Model
/
Personality Traits
/
Chile
/
Personalidad de Marca
/
Escuelas de Negocios
/
Modelo Teórico
/
Rasgos de Personalidad
/
Chile.
/
M300
/
M310 y M370
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