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Gonçalves, Raquel Gomes Freire (1)

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Document Type: Tesis Year: 2020 Subject: Crise financeira

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Title: Brand sabotage: managing social media and reputational crises in utility companies
Author: Gonçalves, Raquel Gomes Freire
Language: Inglés
Repository: 73
Subject: Brand awareness / Social media crises / Utility companies / Online communities and followers / Relational marketing / Reputation / Brand management / Communication strategy / Gestão de empresas / Rede social / Crise / Sector energético / Marketing relacional / Gestão da marca / Estratégias de comunicação / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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