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Title: Consumer's behavior facing word-of-mouth and the impact on marketing point of view: exploratory analysisAuthor: Gabeur, HortenseLanguage: InglésRepository: 73
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Title: A review of the literature on big data in marketing using text miningAuthor: Amado, Maria Alexandra AmorimLanguage: InglésRepository: 73Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura
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Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in adsAuthor: Nielsen, MilleLanguage: InglésRepository: 73Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements
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Title: Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulnessAuthor: Fialho, Ana Filipa LuísLanguage: InglésRepository: 73Subject: Marketing / Airlines / Relationship quality / Mindfulness / Companhia aérea / Relação de qualidade
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Title: The role of Benfica TV: case studyLanguage: InglésRepository: 73Subject: Canal de televisão / Desporto / Marketing / Case Study / Television channel / Sport
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Title: A study about E-WOM on an economic crisis context : the case of telecommunicationsAuthor: Ferreira, Hugo Miguel FidalgoLanguage: InglésRepository: 73Subject: Marketing / Brand preference / Network industry / Reputation
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Title: Men and women's attitudes towards the use of gender marketing in advertising and communicationAuthor: Germanaud, ChloéLanguage: InglésRepository: 73
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Title: The relationships between portuguese banks and their customers in a recessionary contextAuthor: Nunes, Paulo Filipe FigueiredoLanguage: InglésRepository: 73Subject: Marketing / Relationship marketing / Crisis / Banking / Marketing relacional / Crise / Banca
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Title: Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategiesAuthor: Morgado, Rute FerreiraLanguage: InglésRepository: 73Subject: Sports / Gambling / Restaurants / Recreation / Tourism / Marketing / Desporto / Jogo / Restaurantes / Recreação / Turismo
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