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Oliveira, Tânia Vanessa dos Santos Jordão Simões
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Document Type:
Tesis
Subject:
Mozambique
Subject:
Client
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Title:
O marketing interno e a qualidade do serviço prestado pelo back-office ao front-office como factor determinante da satisfação do cliente externo
Author:
Oliveira, Tânia Vanessa dos Santos Jordão Simões
Language:
Portugués
Repository:
73
Subject:
Marketing interno
/
Comunicação Interna
/
Marketing de serviços
/
Qualidade dos Serviços
/
Back-office
/
Front-Office
/
Cliente
/
Satisfação do cliente
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Serviços Bancários
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Internal Marketing
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Internal Communication
/
Services Marketing
/
Service Quality
/
Client
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Client Satisfaction
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Banking service
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Moçambique
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