Refine your Search
Author
- Amado, Maria Alexandra Amorim (1)
- Calqueiro, Diogo de Barros Costa Santos (1)
- Cordovil, Maria do Carmo Orta Oliveira de Herédia (1)
- Costa, Felipe Martins Brand da (1)
- Ferreira, Hugo Miguel Fidalgo (1)
- Fialho, Ana Filipa Luís (1)
- Gabeur, Hortense (1)
- Germanaud, Chloé (1)
- Guimarães, Marta Barahona Simões da Fonseca (1)
- Marques, André Mendes (1)
Subject
1-10 from 16 results
(0.011 seconds)
-
Title: A review of the literature on big data in marketing using text miningAuthor: Amado, Maria Alexandra AmorimLanguage: InglésRepository: 73Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura
-
Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in adsAuthor: Nielsen, MilleLanguage: InglésRepository: 73Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements
-
Title: Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulnessAuthor: Fialho, Ana Filipa LuísLanguage: InglésRepository: 73Subject: Marketing / Airlines / Relationship quality / Mindfulness / Companhia aérea / Relação de qualidade
-
Title: The role of Benfica TV: case studyLanguage: InglésRepository: 73Subject: Canal de televisão / Desporto / Marketing / Case Study / Television channel / Sport
-
Title: A study about E-WOM on an economic crisis context : the case of telecommunicationsAuthor: Ferreira, Hugo Miguel FidalgoLanguage: InglésRepository: 73Subject: Marketing / Brand preference / Network industry / Reputation
-
Title: Men and women's attitudes towards the use of gender marketing in advertising and communicationAuthor: Germanaud, ChloéLanguage: InglésRepository: 73
-
Title: The relationships between portuguese banks and their customers in a recessionary contextAuthor: Nunes, Paulo Filipe FigueiredoLanguage: InglésRepository: 73Subject: Marketing / Relationship marketing / Crisis / Banking / Marketing relacional / Crise / Banca
-
Title: Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategiesAuthor: Morgado, Rute FerreiraLanguage: InglésRepository: 73Subject: Sports / Gambling / Restaurants / Recreation / Tourism / Marketing / Desporto / Jogo / Restaurantes / Recreação / Turismo
-
Title: A case study on international marketing – the challenge of a European fireplace company entering the Brazilian marketAuthor: Costa, Felipe Martins Brand daLanguage: InglésRepository: 73Subject: Brazil / Internationalization / Marketing / Strategy / Brasil / Internacionalização / Estratégia
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723