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Repository
73
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Author
Costa, Felipe Martins Brand da
(1)
Ferreira, Hugo Miguel Fidalgo
(1)
Morgado, Rute Ferreira
(1)
Nunes, Paulo Filipe Figueiredo
(1)
Rathjen, Katharina
(1)
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Marketing
(5)
Banca
(1)
Banking
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Behavior
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Brand preference
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Brasil
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Brazil
(1)
Comportamento do consumidor
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2014
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2015
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Document Type:
Tesis
Subject:
Marketing
Language:
Inglés
Year:
2014
Year:
2015
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Title:
A study about E-WOM on an economic crisis context : the case of telecommunications
Author:
Ferreira, Hugo Miguel Fidalgo
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Brand preference
/
Network industry
/
Reputation
Acceder
Title:
The relationships between portuguese banks and their customers in a recessionary context
Author:
Nunes, Paulo Filipe Figueiredo
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Relationship marketing
/
Crisis
/
Banking
/
Marketing relacional
/
Crise
/
Banca
Acceder
Title:
Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies
Author:
Morgado, Rute Ferreira
Language:
Inglés
Repository:
73
Subject:
Sports
/
Gambling
/
Restaurants
/
Recreation
/
Tourism
/
Marketing
/
Desporto
/
Jogo
/
Restaurantes
/
Recreação
/
Turismo
Acceder
Title:
A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author:
Costa, Felipe Martins Brand da
Language:
Inglés
Repository:
73
Subject:
Brazil
/
Internationalization
/
Marketing
/
Strategy
/
Brasil
/
Internacionalização
/
Estratégia
Acceder
Title:
Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author:
Rathjen, Katharina
Language:
Inglés
Repository:
73
Subject:
Behavior
/
Consumers
/
Product Attributes
/
Segmentation
/
Marketing
/
Comportamento do consumidor
Acceder
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