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Repository
73
(4)
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Author
Fino, Fábia Patrícia Fidalgo
(1)
Matos, Sara Filipa Lourenço de
(1)
Mendes, Gonçalo Ramos Braz Mergulhão
(1)
Silva, Beatriz Helena Gil Santos da
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(4)
M30
(4)
M31
(4)
Marketing
(3)
Comportamento do consumidor
(2)
Consumer neuroscience
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(2)
Estratégias de marketing
(2)
M37
(2)
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Year
2018
(4)
2019
(4)
2021
(4)
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Tesis
(4)
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Inglés
(3)
Portugués
(1)
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Document Type:
Tesis
Subject:
M31
Subject:
M30
Year:
2018
Year:
2021
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Title:
Effect of moment marketing and brand sponsorship in brand equity and customer engagement
Author:
Silva, Beatriz Helena Gil Santos da
Language:
Inglés
Repository:
73
Subject:
Brand equity
/
Moment marketing
/
Social media marketing
/
Consumer engagement
/
Brand sponsorship
/
Valor da marca
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of facial expressions in consumer purchase decision
Author:
Mendes, Gonçalo Ramos Braz Mergulhão
Language:
Inglés
Repository:
73
Subject:
Facial expressions
/
Emotions
/
Incongruency
/
Consumer neuroscience
/
Purchase intention
/
Eye-tracking
/
Consumer decisions
/
PLS-SEM
/
Expressão facial
/
Emoção
/
Comportamento do consumidor
/
Tomada de decisão
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approach
Author:
Fino, Fábia Patrícia Fidalgo
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Artificial intelligence
/
Customer experience
/
Integrated marketing communications
/
Marketing
/
Estratégias de marketing
/
Realidade virtual
/
Inteligência artificial
/
Imagem de marca
/
Motivação do consumidor
/
Fidelidade à Marca
/
Processo de decisão
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M30
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The influence of typical versus atypical ads on sharing intention
Author:
Matos, Sara Filipa Lourenço de
Language:
Portugués
Repository:
73
Subject:
Consumer Brand Engagement
/
Advertising campaigns
/
Typicality
/
Celebrities
/
Sharing intention
/
Consumer neuroscience
/
Gestão de marketing
/
Publicidade
/
Serviços
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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