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Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in LisbonLanguage: InglésRepository: 73Subject: Music festivals / Occasional vs permanent events / Brand equity / Travel motivations / Marketing / Festivais / Música / Valor da marca / Viagem / Estudo de casos / Trabalho de projeto / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z320 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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Title: Análise de conteúdo de informação na social media Facebook no setor dos festivaisAuthor: Silva, Ana Filipa Pereira daLanguage: PortuguésRepository: 73Subject: Marketing / Social media / Facebook / Análise de conteúdo / Festivais / Content analysis / Festivals
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Title: O papel dos eventos ao vivo na estratégia de ativação de marcaAuthor: Gralheiro, Ana do ValeLanguage: PortuguésRepository: 73Subject: Marketing / Ativação de marca / Eventos / Festivais / Público-alvo / Brand activation / Events / Festivals / Target
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