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73 (2)

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Guerreiro, João (1)
Serpa, Patrícia de Fátima Medeiros (1)

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Eye-tracking (2)
Associação marca-causa (1)
Atenção (1)
Brand-cause fit (1)
Cause-related marketing (1)
Cognição social situada (1)
Corporalização (1)
Electrodermal response (1)
Embodiment (1)
Emotional arousal (1)

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2015 (2)
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Document Type: Tesis Subject: Eye-tracking Year: 2015

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1-2 from 2 results (0.023 seconds)

Title: Three essays on cause-related marketing effectiveness
Author: Guerreiro, João
Language: Inglés
Repository: 73
Subject: Marketing social / Atenção / Resposta emocional / Eye-tracking / Resposta fisiológica / Associação marca-causa / Tipo de produto / Cause-related marketing / Visual attention / Emotional arousal / Electrodermal response / Brand-cause fit / Product type

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Title: Embodied cognition in bilinguals: differences in sensorimotor processes in a native and a learned
Author: Serpa, Patrícia de Fátima Medeiros
Language: Inglés
Repository: 73
Subject: Socially situated cognition / Embodiment / Eye-tracking / Sensorimotor processing / Cognição social situada / Corporalização / Processamento sensório-motor

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