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73
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Paiva, Nuno Emanuel Branquinho Moutinho Marques de
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Xavier, Sílvia Cristina do Carmo
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Domínio/Área Científica::Ciências Sociais::Psicologia
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Emoji
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2700
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2700 Communication systems
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2750
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3900
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3900 Consumer psychology
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3920
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Document Type:
Tesis
Subject:
Emoji
Year:
2018
Year:
2019
Language:
Inglés
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Title:
Using emoji in an e-commerce context: effects in brand perception, quality of service and intention to recommend
Author:
Paiva, Nuno Emanuel Branquinho Moutinho Marques de
Language:
Inglés
Repository:
73
Subject:
Emoji
/
Electronic mediated communication
/
Brand evaluation
/
Consumer psychology
/
Communication systems
/
Consumer attitudes and behavior
/
Comportamento do consumidor
/
Sistema de comunicação
/
Tecnologia digital
/
Qualidade dos serviços
/
Avaliação
/
Marca
/
Domínio/Área Científica::Ciências Sociais::Psicologia
Acceder
Title:
With or without emoji?: impact of the use of emojis on online service booking on consumer perception
Author:
Xavier, Sílvia Cristina do Carmo
Language:
Inglés
Repository:
73
Subject:
Computer mediated communication
/
Emoji
/
Booking services
/
Brand perception
/
Psicologia social
/
Preferência do consumidor
/
Comunicação interativa
/
Emoção
/
Texto electrónico
/
Marca
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2700
/
2750
/
3900
/
3920
/
2700 Communication systems
/
3900 Consumer psychology
Acceder
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