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73
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Cruz, Sara Catarina Pires Antunes
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Pereira, Daniela Sofia Correia
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3900
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3900 Consumer psychology
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3920
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3940
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Document Type:
Tesis
Subject:
3940
Year:
2018
Language:
Portugués
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Title:
E se a marca me responde com emoji?: impacto das características da CMC na perceção e atitudes face à marca
Author:
Cruz, Sara Catarina Pires Antunes
Language:
Portugués
Repository:
73
Subject:
Psicologia do comportamento
/
Consumidor
/
Sistema de comunicação
/
Comportamento do consumidor
/
Marketing
/
Marca
/
Computer-mediated communication
/
Emoji
/
Attitudes towards the brand
/
Reservation intention
/
Online reviews
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2700
/
2750
/
3900
/
3920
/
3940
/
2700 Communication systems
/
3900 Consumer psychology
Acceder
Title:
Personality, what else?: a importância da congruência em campanhas de marketing comerciais e sem fins lucrativos
Author:
Pereira, Daniela Sofia Correia
Language:
Portugués
Repository:
73
Subject:
Comportamento do consumidor
/
Publicidade
/
Estratégias de marketing
/
Marca
/
Celebrity endorsement
/
Trait transference
/
Advertising campaigns
/
Personality congruence
/
Profit
/
Non-profit
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
3000
/
3040
/
3900
/
3920
/
3940
/
3000 Social psychology
/
3900 Consumer psychology
Acceder
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