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Repository
73
(3)
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Author
Godinho, Sandra Marisa da Silva
(1)
Loureiro, Matilde Pinto
(1)
Pereira, Daniela Sofia Correia
(1)
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Subject
3000 Social psychology
(3)
3040
(3)
3900 Consumer psychology
(3)
3920
(3)
3900
(2)
3940
(2)
Domínio/Área Científica::Ciências Sociais::Psicologia
(2)
2300 Human experimental psychology
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2330
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2340
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2020
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2017
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Tesis
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Portugués
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Document Type:
Tesis
Subject:
3920
Subject:
3040
Repository:
73
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Title:
Socially situated consumer cognition: from oral kinematics to grounded marketing
Author:
Godinho, Sandra Marisa da Silva
Language:
Inglés
Repository:
73
Subject:
Oral kinematics
/
Embodiment
/
Situated cognition
/
Sensory marketing
/
Grounded marketing
/
Cinemática oral
/
Corporalização
/
Cognição situada
/
Marketing sensorial
/
Marketing situado
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2330
/
2340
/
3040
/
3920
/
3940
/
2300 Human experimental psychology
/
3000 Social psychology
/
3900 Consumer psychology
Acceder
Title:
Eu aprovo, tu diminuis: efeito das normas injuntivas nas porções escolhidas
Author:
Loureiro, Matilde Pinto
Language:
Portugués
Repository:
73
Subject:
Desperdício alimentar
/
Normas injuntivas
/
Social mindfulness
/
Food waste
/
Injunctive norms
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2900
/
3040
/
3900
/
3920
/
2900 Social processes and social issues
/
3000 Social psychology
/
3900 Consumer psychology
Acceder
Title:
Personality, what else?: a importância da congruência em campanhas de marketing comerciais e sem fins lucrativos
Author:
Pereira, Daniela Sofia Correia
Language:
Portugués
Repository:
73
Subject:
Comportamento do consumidor
/
Publicidade
/
Estratégias de marketing
/
Marca
/
Celebrity endorsement
/
Trait transference
/
Advertising campaigns
/
Personality congruence
/
Profit
/
Non-profit
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
3000
/
3040
/
3900
/
3920
/
3940
/
3000 Social psychology
/
3900 Consumer psychology
Acceder
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