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Repository
73
(8)
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Author
Correia, Francisco Maria de Almeida Tavares Pio
(1)
Fernandes, Nuno Filipe Rocha
(1)
Macedo, Maria Alves Machado de Sousa de
(1)
Ribeiro, Inês Silva
(1)
Rocha, Maria Luís Leite
(1)
Rosendo, Filipe Alexandre Recto
(1)
Silva, Vera Sofia Gonçalves
(1)
Xavier, Sílvia Cristina do Carmo
(1)
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Subject
3900
(4)
3900 Consumer psychology
(4)
3920
(4)
Consumer
(4)
Domínio/Área Científica::Ciências Sociais::Psicologia
(4)
2300 Human experimental psychology
(3)
Comportamento do consumidor
(2)
Consumidor
(2)
Estratégias de marca
(2)
2300
(1)
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Year
2018
(4)
2019
(3)
2014
(2)
2017
(2)
2013
(1)
2015
(1)
2020
(1)
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Document Type
Tesis
(8)
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Inglés
(8)
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Document Type:
Tesis
Subject:
3900 Consumer psychology
Language:
Inglés
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Year
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1-8 from
8
results
(0.014 seconds)
Title:
Intertemporal choices: framing effect on household food waste
Author:
Fernandes, Nuno Filipe Rocha
Language:
Inglés
Repository:
73
Subject:
Food waste
/
Over-serving
/
Risk aversion
/
Hyperbolic discounting
/
Nudging
/
Desperdício alimentar
/
Cozinhar em excesso
/
Aversão ao risco
/
Desconto hiperbólico
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
3900
/
3920
/
2300
/
2340
/
3900 Consumer psychology
/
2300 Human experimental psychology
Acceder
Title:
Gluten, with or without it: the impact of color of "gluten-free" and "with-gluten" claims in food perception
Author:
Rosendo, Filipe Alexandre Recto
Language:
Inglés
Repository:
73
Subject:
Gluten
/
Gluten-free diet
/
Food labelling
/
Food claims
/
Caloric content
/
Healthiness
/
Taste
/
Psicologia do comportamento
/
Comportamento do consumidor
/
Comércio alimentar
/
Cultura alimentar
/
Visualização da informação
/
Perceção visual
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2323
/
3900
/
3920
/
2300 Human experimental psychology
/
3900 Consumer psychology
Acceder
Title:
The Snow White effect: how food colour saturation impacts food likeability and perceived weight
Author:
Rocha, Maria Luís Leite
Language:
Inglés
Repository:
73
Subject:
Colour saturation
/
Feed
/
Likeability/preference
/
Perceived weight
/
Perceived healthiness
/
Saturação da cor
/
Alimentação
/
Gostabilidade/preferência
/
Peso percebido
/
Saudabilidade percebida
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
3900
/
3920
/
3300
/
2333
/
3900 Consumer psychology
/
3300 Health, mental health treatment and prevention
/
2300 Human experimental psychology
Acceder
Title:
With or without emoji?: impact of the use of emojis on online service booking on consumer perception
Author:
Xavier, Sílvia Cristina do Carmo
Language:
Inglés
Repository:
73
Subject:
Computer mediated communication
/
Emoji
/
Booking services
/
Brand perception
/
Psicologia social
/
Preferência do consumidor
/
Comunicação interativa
/
Emoção
/
Texto electrónico
/
Marca
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2700
/
2750
/
3900
/
3920
/
2700 Communication systems
/
3900 Consumer psychology
Acceder
Title:
Audio branding empowerment: a dissertation proposal about the interactive process between brands and consumer behaviour
Author:
Correia, Francisco Maria de Almeida Tavares Pio
Language:
Inglés
Repository:
73
Subject:
Sonic branding
/
Sensorial
/
Consumer
/
Retail
/
Marketing
/
Estratégias de marca
/
Comportamento do consumidor
/
Empresa
/
Concorrência
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
Author:
Macedo, Maria Alves Machado de Sousa de
Language:
Inglés
Repository:
73
Subject:
Gestão de marketing
/
Motivação do consumidor
/
Estratégias de marca
/
Patrocínio
/
Hábito de compra
/
Fidelidade à Marca
/
Consumer
/
Brands
/
Relationship
/
Ecology
/
Purchase intention
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Go-to-market strategy for video call through television
Author:
Silva, Vera Sofia Gonçalves
Language:
Inglés
Repository:
73
Subject:
Tecnologia
/
Videochamada
/
Televisão
/
Intergeracionalidade
/
Sector das telecomunicações
/
Consumidor
/
Technology
/
Video call
/
Television
/
Intergenerationality
/
Telecommunications sector
/
Consumer
Acceder
Title:
How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brands
Author:
Ribeiro, Inês Silva
Language:
Inglés
Repository:
73
Subject:
Corporate social responsibility
/
Corporate social irresponsibility
/
Country of origin,
/
Consumer
/
Willingness to pay
/
Purchase intents
/
Responsabilidade social corporativa
/
Irresponsabilidade social corporativa,
/
País de origem
/
Consumidor
/
Disposição para pagar
/
Intenções de compra
Acceder
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