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Title: Perceptions on complaint management: an overview in the target marketsLanguage: InglésRepository: 73Subject: Reclamações / Marketing / Relação / Perceções / Complaints / Relationship / Perceptions
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Title: Comunication plan for club med portugal: a vacation resorts companyAuthor: Carvalho, Gonçalo Martins deLanguage: InglésRepository: 73
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Title: Why qualified prospects decline timeshare sales presentations: a qualitative studyAuthor: Johannsen, Ana Mafalda GonçalvesLanguage: InglésRepository: 73Subject: Vacation ownership / Marketing / Qualified prospects / Off-premise contact
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Title: A study about E-WOM on an economic crisis context : the case of telecommunicationsAuthor: Ferreira, Hugo Miguel FidalgoLanguage: InglésRepository: 73Subject: Marketing / Brand preference / Network industry / Reputation
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Title: Integrated communication plan for Philadelphia brandAuthor: Moreira, Vera MorgadoLanguage: InglésRepository: 73
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Title: An integrated communication plan for herdade dos ArrochaisAuthor: Antão, Raquel RodriguesLanguage: InglésRepository: 73Subject: Marketing / Comunicação / Sector vinhos / Marketing digital / Communication / Wine sector / Digital marketing
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Title: The relationships between portuguese banks and their customers in a recessionary contextAuthor: Nunes, Paulo Filipe FigueiredoLanguage: InglésRepository: 73Subject: Marketing / Relationship marketing / Crisis / Banking / Marketing relacional / Crise / Banca
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Title: Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategiesAuthor: Morgado, Rute FerreiraLanguage: InglésRepository: 73Subject: Sports / Gambling / Restaurants / Recreation / Tourism / Marketing / Desporto / Jogo / Restaurantes / Recreação / Turismo
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Title: A case study on international marketing – the challenge of a European fireplace company entering the Brazilian marketAuthor: Costa, Felipe Martins Brand daLanguage: InglésRepository: 73Subject: Brazil / Internationalization / Marketing / Strategy / Brasil / Internacionalização / Estratégia
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Title: Touristic destination image : a study on Lisbon’s touristic destination imageAuthor: Santos, Dulce RosaLanguage: InglésRepository: 73
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