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40
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Zhang, Hanwen
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Gutiérrez Rojas, Hugo Andrés
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Gutíerrez, Andres
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Document Type:
Sin Especificar
Subject:
Positioning
Year:
2020
Year:
2013
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Title:
A note about graphical representations to capture the consumer’s perception of a brand
Author:
Zhang, Hanwen
/
Gutiérrez Rojas, Hugo Andrés
Language:
Desconocido
Repository:
40
Subject:
Biplot
/
Brand equity
/
Business strategy
/
Clustering
/
Correspondence analysis
/
Positioning
/
Valor de marca
/
Planificación de mercado
/
Estadísticas matemáticas
Acceder
Title:
A note about graphical representations to capture the consumer’s 2 perception of a brand
Author:
Gutíerrez, Andres
/
Zhang, Hanwen
Language:
Desconocido
Repository:
40
Subject:
Biplot
/
Brand equity
/
Business strategy
/
Clustering
/
Correspondence analysis
/
Positioning
Acceder
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