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Document Type: Artículo Subject: Trust Year: 2014 Year: 2015

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Title: Who needs delight? The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail
Author: Loureiro, S. M. C. / Miranda, F. / Breazeale, M.
Language: Inglés
Repository: 73
Subject: Trust / Value / Customer satisfaction / Customer loyalty / Delight / Hygiene factors

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Title: How brand personality, brand identification and service quality influence service brand equity
Author: Loureiro, S. M. C. / Lopes, R. / Kaufmann, H.R.
Language: Inglés
Repository: 73
Subject: Brand equity / Brand identification / Perceived quality / Trust / Brand loyalty / Brand awareness / Brand associations / Brand personality

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