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Document Type: Artículo Subject: INSTITUCIONES Subject: INSTITUTIONS

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Title: Estrategia de branding para la entrada a nuevos mercados. Un enfoque institucional y cultural caso grupo bimbo.
Author: Vargas Hernández, José G. / Adame Rodríguez, Laura / Flores Murguía, Raquel de Guadalupe
Language: Español
Repository: 43
Subject: BRANDING / CULTURA / ESTRATEGIAS / INSTITUCIONES / NUEVOS MERCADOS / CULTURE / STRATEGIES / INSTITUTIONS / NEW MARKETS

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