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Language: Portugués Year: 2015 Subject: Consumer Subject: Marca Document Type: Tesis

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Title: O patrocínio desportivo: ativação de marca e papel do consumidor
Author: Diogo, João Manuel Pimenta de Castro
Language: Portugués
Repository: 73
Subject: Marketing / Patrocínio / Desporto / Marca / Comportamento do consumidor / Sponsorship / Sponsor / Sports / Activation / Consumer / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author: Lima, Ana Patrícia Pinto de
Language: Portugués
Repository: 73
Subject: Marca / Valor da marca / Comunidades de marca / Consumidor / Produto / Brand / Brand equity / Brand communities / Consumer / Product

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