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Language: Portugués Year: 2014 Year: 2015 Subject: Marca

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Title: O desporto como plataforma de comunicação
Author: Teixeira, Francisco Miguel Bastos Pedrosa Espregueira
Language: Portugués
Repository: 73
Subject: Marca / Comunicação / Desporto / Publicidade através do desporto / Brand / Communication / Sports / Advertising through sports

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Title: City branding: Lisboa
Author: Silva, Ana Rita Fernandes da
Language: Portugués
Repository: 73
Subject: Marca / Marketing / Marketing turístico / Estratégia de marca / Destination branding / City branding / Brand framework / Região Lisboa / Brand marketing / Tourism marketing / Brand strategy / Lisbon

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Title: A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author: Lima, Ana Patrícia Pinto de
Language: Portugués
Repository: 73
Subject: Marca / Valor da marca / Comunidades de marca / Consumidor / Produto / Brand / Brand equity / Brand communities / Consumer / Product

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