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Language: Portugués Year: 2013 Year: 2014 Subject: Surf Document Type: Tesis

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Title: A ligação da marca Sumol ao surf : efeito do patrocínio na imagem da marca e na atitude do consumidor
Author: Eusébio, Amélia Maria de Brito Pires
Language: Portugués
Repository: 73
Subject: Brand-equity / Patrocínio / Transferência de imagem / Surf / Sponsorship / Image

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