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Title:
Análise retórica da identidade institucional: o caso Portugal Telecom
Author:
Mateus, David Filipe Silvestre
Language:
Portugués
Repository:
73
Subject:
Identidade
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Auto-reconhecimento
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Discurso institucional online
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Teoria argumentativa aristotélica
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Self-recognition
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Online institutional discourse
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Aristotle’s argumentative theory
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