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73
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Seabra, André Filipe Pacheco
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Vilar, Emilio Távora
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Subject
Fidelidade
(2)
Loyalty
(2)
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2004
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Language:
Portugués
Subject:
Fidelidade
Subject:
Satisfação
Subject:
Loyalty
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Title:
Relação dos programas de fidelização e a satisfação de clientes: o caso tmn
Author:
Seabra, André Filipe Pacheco
Language:
Portugués
Repository:
73
Subject:
Marketing relacional
/
Novo consumidor
/
Criação de valor
/
Satisfação
/
Retenção de clientes
/
Fidelidade
/
Programas de fidelização
/
Relationship marketing
/
New consumer
/
Value creation
/
Satisfaction
/
Customer retention
/
Loyalty
/
Loyalty programs
Acceder
Title:
Imagem da banca: análise empírica de determinantes e efeitos
Author:
Vilar, Emilio Távora
Language:
Portugués
Repository:
73
Subject:
Imagem
/
Banca
/
Marketing
/
Satisfação
/
Fidelidade
/
Image
/
Bank
/
Satisfaction
/
Loyalty
Acceder
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