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Language: Portugués Subject: Brand Subject: Aquisition Year: 2015

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Title: Avaliação da brand equity em realidade de fusão: caso Zon Optimus
Author: Dias, Vanda Filipa Costa
Language: Portugués
Repository: 73
Subject: Avaliação de marca / Modelos de avaliação de marca / Fusões / Aquisições / Brand / Brand equity / Models of valuation brand / Mergers / Aquisition

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