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73
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Anselmo, Inês Catarina Manta
(1)
Santos, Filipe André Miguel dos
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Advertising
(2)
Publicidade
(2)
Brand equity
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2014
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Language:
Portugués
Subject:
Advertising effectiveness
Document Type:
Tesis
Year:
2014
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Title:
Influência da publicidade, país de origem e país de fabrico na formação do brand equity e da lealdade à marca: o sector dos smartphones
Author:
Santos, Filipe André Miguel dos
Language:
Portugués
Repository:
73
Subject:
Brand equity
/
Publicidade
/
Origem da Marca
/
País de Fabrico
/
Advertising
/
Brand origin
/
Country of Manufacture
Acceder
Title:
Diz-me o que usas, dir-te-ei quem és: marcas e transferência espontânea de traços
Author:
Anselmo, Inês Catarina Manta
Language:
Portugués
Repository:
73
Subject:
Psicologia social
/
Perceção social
/
Cognição
/
Psicologia do consumo
/
Marketing
/
Publicidade
/
Social psychology
/
Social perception
/
Cognition
/
Advertising
Acceder
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