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73 (1)

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Mateus, Joana Silva (1)

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ActivoBank (1)
Banking sector (1)
Confiança (1)
Corporate reputation (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Lealdade (1)
Loyalty (1)
M Business administration and business economics - Marketing - Accounting - Personnel economics (1)
M30 (1)
Millennium bcp (1)

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Language: Portugués Document Type: Tesis Subject: Loyalty Subject: ActivoBank Year: 2019

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Title: O impacto da reputação corporativa na confiança, satisfação e lealdade dos clientes bancários: comparação entre as marcas Activobank e Millennium BCP
Author: Mateus, Joana Silva
Language: Portugués
Repository: 73
Subject: Reputação corporativa / Confiança / Satisfação / Lealdade / Switching costs / Setor bancário / ActivoBank / Millennium bcp / Corporate reputation / Trust / Satisfaction / Loyalty / Banking sector / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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