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Language: Español Year: 2020 Subject: grado de publicidad y relaciones públicas Subject: creatividad

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Title: Data storytelling: el empleo de datos en la construcción de relatos publicitarios de marca / Data storytelling: the use of data in the construction of brand advertising stories
Author: Caro Castaño, Lucía / Selva Ruiz, David
Language: Español
Repository: 30
Subject: data storytelling / creative data / datos, storytelling / engagement / creatividad / publicidad

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Title: Cómo hacer que la publicidad peruana despierte del coma machista / How to make advertising wake up from the sexist coma
Author: Lorenzo Guevara, Adriana
Language: Español
Repository: 30
Subject: publicidad / sexismo / agencia / género / creatividad / mujeres creativas / acoso / Perú / advertising / sexism / agency / gender / creativity / creative women / harassment / Peru

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