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Language: Español Subject: Advertising message Year: 2016 Document Type: Artículo

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Title: Relación entre la confianza hacia la publicidad y la lealtad hacia la marca / Relationship between the trust toward the advertising and the loyalty toward the brand
Author: Bucheli Sandoval, Julián Eduardo / Brin, Javier
Language: Español
Repository: 75
Subject: Lealtad / Confianza / Publicidad / Marca / Actitud / Escepticismo / Loyalty / Trust / Advertising / Brand / Attitude / Skepticism

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Title: La influencia de la credibilidad de las celebridades en la publicidad
Author: Zapata Agüera, María Soledad / Martínez Caro, Laura
Language: Español
Repository: 72
Subject: Famosos / Publicidad / Intención de compra / Celebrities / Advertising / Purchase intent / 5311.01 Publicidad

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